A Golden Age of Design

An article named “A Golden Age of Design” was published on New York Times. In the article Rob Walker outlined an interesting account of design today and why it matters:

“As the aughts advanced, it occurred to people that if design could make products work better, it might also be able to make the world work better. Design was heralded as a creator of social change: Magazines like Good spread the word about its impact on humanity and politics; the Cooper Hewitt museum staged a show in 2007 called ‘Design for the Other 90%,’ and a popular T-shirt from the period read: ‘Design Will Save the World.’ Finally, a fourth moment: The advent of social media made clear that the masses not only responded to design; they cared about it enough to speak up. A new Gap logo was attacked by online mobs, and Tropicana scrapped a redesign of its orange-juice packaging after a public rebuke.

These days, engineering-centric Silicon Valley sees design as something that no longer just adds value, but actually creates it. Last year, Nest Labs, maker of the sleekly styled smart thermostat, was purchased by Google for $3.2 billion. This was not just a staggering amount of money for a company that specializes in household objects; it was Google’s second most expensive acquisition ever. The industrial designer Yves Béhar, who is behind the elegant Jawbone Up fitness tracker, sometimes takes equity stakes in start-ups he works with rather than payment. Instead of thinking of himself as an outside consultant, Béhar invests in companies that invest in design, banking on their future growth.”

Read the rest of the Article on New York Times, here.

(Poster by François Caspar, image credit: New York Times)